The Power of the Brand
In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.
Local Experts. Global Reach.
The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.
Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele.
Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages.
Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.
With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.
Artfully Uniting Extraordinary Homes with Extraordinary Lives.
Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.
Powerful Marketing Tools
Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.
Gallery is a unique touch screen system
that provides an interactive property search
experience on high-definition screens. Our
through-the-glass storefront display system
entices foot traffic to engage with properties
as passersby walk by Sotheby’s International
Realty office locations throughout the world.
The podium and wall mount versions create
an iPad-like property search experience
within Sotheby’s International Realty office
spaces, conference rooms and lobbies.