https://www.youtube.com/watch?v=IM-u4aITyJo
The Power of the Brand

Sotheby’s International Realty

In an increasingly online and global marketplace, a recognized name is a powerful advantage. The Sotheby’s International Realty® brand harnesses the worldwide recognition and prestige of the Sotheby’s name.

Local Experts. Global Reach.

The Sotheby’s International Realty network is an exclusive association of distinguished residential brokerage companies throughout the world.

2200

Sales Associates

970

Offices

72

Countries and Territories

Our Heritage

Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s is now an innovative global art business serving the most discerning clientele.

Established in 1976 as a logical extension of Sotheby’s fine art auction services, Sotheby’s International Realty has since developed into the world’s premier luxury residential real estate brokerage offering tremendous advantages.

Sotheby’s International Realty benefits from this tradition and innovation through equity in the Sotheby’s brand name and marketing collaboration.

With expertise on the local level, combined with our access to important international markets, we ensure that the homes we represent receive the far-reaching exposure they deserve.

Artfully Uniting Extraordinary Homes with Extraordinary Lives.

Through the brand’s vast global footprint and impressive referral network, we provide clients with the tools required to identify and target selected buyers through all available Sotheby’s International Realty channels, including marketing to the extensive client base of Sotheby’s auction house.

https://www.youtube.com/watch?v=f3sRlHjlXz0

Powerful Marketing Tools

Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for your home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.

Style Magazines

Our style magazines showcase the finest properties represented by the Sotheby’s International Realty brokerages. The print brochures are distributed to the Wall Street Journal in targeted locations, to all national Sotheby’s International Realty, Inc. brokerages through email campaigns, and the eMagazine versions are hosted on sothebyshomes.com.

Interactive Touch Screens

The Sotheby’s International Realty Touch
Gallery is a unique touch screen system
that provides an interactive property search
experience on high-definition screens. Our
through-the-glass storefront display system
entices foot traffic to engage with properties
as passersby walk by Sotheby’s International
Realty office locations throughout the world.
The podium and wall mount versions create
an iPad-like property search experience
within Sotheby’s International Realty office
spaces, conference rooms and lobbies.

Curate

Virtual Staging Application

Curate by Sotheby's International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Sotheby's International Realty® brand is the first real estate brand to launch and implement a virtual staging augmented and mixed reality app, transforming the homebuying and selling experience for sales associates and consumers. Once a new home is purchased, Curate can be used to help a new homeowner, through augmented reality, design and purchase furnishings for their new home. Curate by Sotheby's International Realty is powered by roOomy.